Just got my copy of the new Blueblood photo book for 2011. This was made with photos that Key photo and I shot during the Blueblood photo shoot in Akita in early February. Due to the Earthquake and all the crazyness going on in Japan right now, Blueblood decided to keep the design and text to a very minimum. I think it turned out great, just good photographs presented straightforward. You can probably find a copy at your local snowboard shop, if they sell Blueblood products that is. For more info and detail you might want to check the Blueblood web site.